Schools can find themselves at the eye of a media storm - if you're in this situation who are you going to turn to, leaving you to get on and run your school?
Our experience in Telford and Wrekin shows that schools are thrust into an often unwelcome spotlight with local, regional and national press or social media at any time. That’s why we’ve developed a special crisis communications package for schools.
This will give you reassurance of round the clock advice on issues that have the potential of a significant reputational impact for you. For an annual fee we will provide up to 5 hours dedicated crisis support, covering:
direct media relations with traditional press
responding to issues/criticism on social media channels
advice and assistance on written communications with parents relating to the issue in question
where appropriate, a member of the council’s press team may attend the school to help deal with a given issue but this will depend on the nature of the incident
We also offer a range of professional services that can be tailored to meet your needs and improve the effectiveness of communication and engagement with your school's community. These services are charged separately and include:
planning and delivering communications campaigns including web, print, social media, public relations and evaluation
advice and audits of your social media and digital offer